Pets are no longer simply animals; they have become integral members of our families. Globally, the number of households with pets is steadily increasing, and consequently, the pet-related industry is experiencing remarkable growth.
The Pet Market: How Far Has It Grown?
According to Fortune Business Insights, a global market research firm, the worldwide pet care market was valued at approximately $230 billion USD in 2023 and is projected to grow at an average annual rate of over 5.9% until 2030. Notably, in countries like the United States, Europe, China, and South Korea, the demand for premium pet products is rapidly expanding alongside the increase in single-person households with pets.
The trend of ‘pet humanization’ has become increasingly prominent, establishing a culture where pet owners meticulously care for their companions’ diets, health management, and even emotional well-being, much like they would for a human family member.
The Importance of Pet Nutritional Management
Many pet owners believe that feeding their pets ‘good kibble’ is sufficient. However, the reality is that kibble alone cannot perfectly fulfill all their nutritional needs. Research from the American Veterinary Medical Association (AVMA) indicates that proper nutritional management can extend a pet’s lifespan by up to 25%. Furthermore, the Royal College of Veterinary Surgeons (RCVS) in the UK has reported that approximately 30% of pet diseases are directly related to inadequate nutrition.
Why High-Quality Pet Food (Supplements) is Essential
1. Different Nutritional Requirements Based on Life Stage:
Just like humans, puppies and kittens, adult dogs and cats, and senior pets have varying nutritional needs depending on their life stage. However, general pet food is formulated based on average standards, making it difficult to provide the specialized nutrition required at each stage.
2. Prevention and Management of Specific Diseases:
Common health issues in pets include arthritis, skin conditions, allergies, digestive problems, and weakened immunity. In such cases, supplementing with functional nutrients can be effective for both prevention and management.
3. Increase in Small Breeds, Senior Pets, and Indoor Pets:
Recently, there has been a rise in small breed and senior pets, which often leads to reduced activity levels and decreased metabolic function. These pets require supplements with high absorption and bioavailability compared to regular kibble.
🔍 In fact, the American College of Veterinary Nutrition (ACVN) has stated that “providing tailored supplements to pets based on specific health conditions or lifestyles has a positive impact on maintaining their health.”
The Pet Wellbeing Era: Choices of Discerning Owners
Several noteworthy trends reflecting consumer needs are emerging in the pet food market:
1. Preference for Natural Ingredients: Increasing demand for products based on natural ingredients without artificial additives.
2. Functional Ingredients: Popularity of products containing functional ingredients that target specific health concerns.
3. Customized Nutritional Solutions: Growing demand for personalized nutrition products tailored to individual pets’ conditions and needs.
4.Sustainability: A tendency to favor sustainable products that minimize environmental impact.
Even when feeding supplements for health, giving just anything can be detrimental. Therefore, pet owners today tend to carefully consider safety, ingredients, absorption rates, and palatability when making their choices. The combination of ‘kibble + customized health supplements’ is becoming the standard in pet care.
Nutricare: A New Standard in Pet Nutritional Management
‘Nutricare’ is a brand that accurately understands these market trends and the nutritional needs of pets. Nutricare manufactures premium pet food developed jointly by veterinarians and nutritionists. With product quality based on scientific evidence, it is gaining attention in the global pet food market.
Having already been recognized for its high technology in the health supplement and healthcare device sectors, Nutricare has extended its expertise gained from human health to pets. The result is Nutricare’s functional pet supplements.
Strengths of Nutricare Pet Food
· Science-Based Customized Formulation: Formulas jointly developed by veterinarians and pet nutrition experts, providing products tailored to life stages and health issues.
· Human-Grade Ingredients: Only ingredients of a grade suitable for human consumption are used, and harmful substances are strictly excluded, ensuring safety.
· Consideration for Both Absorption and Palatability: No matter how good the ingredients, they are useless if not consumed well. Nutricare aims to develop ‘delicious and well-eaten health supplements.’
· Domestic and International Quality Certifications: Manufactured in facilities meeting international standards such as GMP and HACCP, ensuring reliable quality management.
Pet Food (Supplement) OEM/ODM,
Are You Dreaming of a Differentiated Pet Food Brand?
Nutricare possesses strong competitiveness as an OEM/ODM partner for domestic and international pet brands. Based on its know-how in developing human health supplements, Nutricare scientifically designs pet-specific supplements and functional pet foods. It also has extensive experience in developing specialized formulas for the US, Japanese, Southeast Asian, and European markets, and flexibly handles everything from small-scale test production to mass manufacturing. We are confident in being a reliable brand that enhances brand value and differentiation.
Now is the Era of Prevention-Focused Pet Health Management.
The future pet market will be centered around prevention-focused health management, rather than simply ‘treatment.’ Just as people take daily supplements to manage their health, we are entering an era where establishing a daily health routine for pets is becoming the norm.
In line with this trend, Nutricare will continue to propose safer and smarter pet food solutions, helping pets and their owners live longer and healthier lives together.
🐶 Pet Food (Supplements & Health Functional Foods) OEM / ODM Consultation Inquiry : icehoon@nutricare.co.kr
