Nutricare attended the Hongcheon Hop Sleep Health Forum held at the Global Management Center of Kangwon National University on May 9, 2024 to discuss the current status of development of health functional food raw materials for sleep improvement using Hongcheon hops and the direction of development of the Hongcheon hop industry in combination with the 6th industry. It was presented.This forum was held to expand the hop market, which was limited to beer, to the sleep and mental care health market, and to revitalize the hop industry and seek direction based on the sleep functionality of Hongcheon hops.Hongcheon County Governor Shin Young-jae, Gangwon Tourism Foundation CEO Choi Seong-hyeon, Korea Sports Council Cultural Committee Chairman Heo In-gu, Korea Tourism Organization Gangwon Branch Je Sang-won, and Gangwon Domin Ilbo Strategy Director Kang Byeong-ro attended.